It’s a good idea for anyone starting or running a business to keep an eye on the latest emerging consumer trends, as these may offer inspiration for coming up with your very own ‘Eureka’ product or service.
Ideas which are being put into action abroad or in another part of the country can possibly be transferred to your local area with profitable results.
I recently heard about some Trends which are well worth a mention.
1. ‘POINT & KNOW’.
Apps are taking the world by storm. There are 1000's of examples, but this is fun: the ‘Roamler’ App for iphone lets users (in the Netherlands) earn between 2 and 4 Euros (and points) for carrying out small tasks in the local area.
Roamler’s clients specify what tasks they need done and where, and the work is offered to the App users nearest to the required location at that moment. Appazing!
Sticking with Apps, an example of the 2012 trend for ‘DIY Health’ is the new ‘skin scan’ . This app scans and monitors moles and alerts the user to any suspicious changes over time.
continues to be a big trend for 2012 – ‘trading in’ is the new buying - with exchange schemes, brands buying back used goods to recycle them, and consumers making the most of online market places to release value from unwanted items.
3. The ‘RED CARPET’
is being rolled out around the world with tailor made services and products aimed at wealthy Chinese visitors.
is a growing trend, with consumers avidly searching for bargains not only to save money but for the thrill of the ‘find’ and the ‘smart’ status they will gain in the eyes of their peers.
5.'GROW YOUR OWN'.
Urban gardening is a growing trend (sorry!), and UK-based 'Allot in a box' sells limited-edition boxes, filled with organic seeds and helpful products for growing vegetables at home, in space-challenged areas.
Food for thought?
How can we creatively incorporate 2012 consumer trends into our business offerings or come up with new ones which cater for customer's appetites?