No, I haven’t read the book, but the title made me think of the many colourful ways that creative businesses can use the new darling of the social media world – Pinterest – for marketing their business.
I can hear you saying – “I’m busy running a business here, making my products, doing my admin, and sourcing supplies, there aren’t enough hours in the day as it is, I haven’t got time for yet another social media platform!”….. but the secret of marketing is good targeting of your products and services to the correct prospects who are actually looking to buy them.
Did you know that creative businesses – artists, craft makers, architects, interior designers, wedding planners, travel companies, cake makers, fashion houses, beauty products and so on – are having some amazing successes with Pinterest. The platform is driving more traffic to websites than Linkedin, YouTube and Google+ combined! (source: Shareaholic)
Not only that but 70% of users are more likely to buy if referred from Pinterest than from other social media sites (including Facebook!). An astonishing 1 in 5 Pinterest users pins an item which they later go on to buy – that is an amazingly high conversion rate for social media! (source ‘Harvard Business Review 2012’). In other words, customers are using Pinterest to search for and collect items they actually want to buy.
This means that users are 'telling' businesses every day what products and services they are interested in. You couldn’t buy that quality of market research for love nor money (well, maybe for money – a lot of it!), but with Pinterest you are getting the information for fr*ee – if you know how to find it and make use of it.
One example: Beauty brand ‘Sephora’ started using boards named ‘It Lists’, where staff posted their favourite Sephora products and invited users to share and comment. They combined this with email marketing – emailing their customer list with links to these pin boards – and saw a 60% growth in website traffic within a month. That traffic is also highly targeted, spending 15 times more money on Sephora than their average Facebook fan. (source: Pinterest)
The power of Pinterest is astonishing, so why not harness some of that power for your creative business and see how it helps drive traffic to your products and services?
Find out, step-by-step, the insider secrets to getting targeted leads, customers and sales with Pinterest.
Click here www.pinprofitpro.com ….and see how many shades of your business you can uncover.
I guarantee it will be fun!
Go to this website for free information www.pinprofitpro.com
"One in 5 Pinterest users pins an item they later go on to buy"